The history behind Pot Olé

New company name – same content

​With the same man at the helm, the company changed its name from “OJ-marketing” to “Pot Olé Aps”. Pot Olé Aps stuck, as did Ole Juul, who has been known as Pot Ole ever since. An incredible name, which was an image and advertisement in itself.

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The company was characterised by the quality of the goods it sold. The high quality of his products was important to Ole Juul from day one.

The ringing of church bells and the arrival of the stork

In 1993, ​Ole Juul Hansen married Tine Hansen. Tine has also been at the office for 15 years, where she manages the company’s bookkeeping and accounts.

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The couple have two daughters together, having become parents in 1992 and in 1995.

An extraordinary feel for future trends

Ole Juul Hansen has always been known for being one step ahead – he had an innate ability to sniff out coming trends.

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He was completely au fait with the trends of the time and this, coupled with his talent for sales and marketing, put him very much at ease in his role as director of his own company.

W.E.T. Watering Easy Trays

Pot Olé had now been selling pots for 35 years. The company developed products and expanded its range in the mid-00s. The pots still formed the foundation of the business, but Ole Juul Hansen developed W.E.T, “Watering easy trays” – watering trays for plants and flowers. This would prove to be a great success for the company and has since provided countless garden centres, nurseries and supermarkets with easy, attractive and environmentally friendly storage of their plants and flowers – and a way to water them.